“A hot dog a day could send you to an early grave,” says PCRM [Physicians Committee for Responsible Medicine] nutrition education director Susan Levin, M.S., R.D. “Processed meats like hot dogs can increase your risk for diabetes, heart disease, and various types of cancer. Like cigarettes, hot dogs should come with a warning label that helps racing fans and other consumers understand the health risk.”
Both the billboard and the quote above are real. This is actually happening right now in 2011. Simon Cooke has the details.
UPDATE: It appears that Physicians Committee for Responsible Medicine is a vegan/animal rights mob who are using the diet wars as a way to strike a blow for their four-legged friends. From Wikipedia:
The National Council Against Health Fraud, a nonprofit, health agency focused upon health fraud, misinformation, and quackery views the PCRM as a propaganda machine whose press conferences are charades for disguising its animal rights ideology as news events.
The American Council on Science and Health, a non-profit, consumer health education and advocacy organization states that the PCRM is unscientific and that it publishes unreliable nutrition information to consumers by emphasizing only data that supports their animal rights agenda. They go on to state that PCRM exaggerate the reliability and importance of data, and that they obfuscate rather than clarify what can be a confusing body of information. The American Council on Science believe that those who purport to represent consumer interests, such as the PCRM should be responsible enough to present accurate and balanced information to the public.
The American Medical Association have accused PCRM practices as irresponsible and potentially dangerous to the health and welfare of Americans and that they are blatantly misleading Americans on a health matter and concealing its true purpose as an animal 'rights' organization. They have also accused the PCRM of making misleading, false claims and misrepresenting the critical role animals play in research and teaching.
People for the Ethical Treatment of Animals (PETA) and the foundation that manages it—the Foundation to Support Animal Protection, also known as the PETA Foundation—donated over $850,000 to PCRM between 1988 and 2000, and Barnard sat on the Foundation's board until 2005. Barnard also writes a medical column for Animal Times, PETA's magazine.